Okay, so I’ve been diving deep into the world of e-sports marketing lately, and I wanted to share a little case study I put together. It’s still a work in progress, but I think it highlights some interesting stuff.
Finding a Focus
First, I picked a specific e-sports event to focus on. You can’t just talk about “e-sports marketing” in general – it’s way too broad. I went with a recent League of Legends tournament because I am very familar with this game.
Digging into the Data
Next, I started gathering information. I checked out the tournament’s website, social media, and any press releases I could find. I was looking for things like:
- Sponsors: Who was backing the event? What kind of companies were they?
- Target audience: Who were they trying to reach? Gamers, obviously, but what kind of gamers?
- Marketing strategies: What were they actually doing to promote the tournament? Social media campaigns? Influencer partnerships? TV ads?
- Results: How successful were they? I looked for metrics like viewership numbers, social media engagement, and any reports on brand awareness.
Putting It All Together
After I collect enough information, I began to see some interesting * instance, I realized that the event got a lot of views and the comments are really active during the live games.
And I also noticed that almost all audiences are young people, so that the sponsors are mainly energy drink and fast food.
My conclusion
I am still analyzing data from the case, I found that combining the live games and active social media talks can have a huge influence to the young generation.
I plan to dig into some more specific examples in the future, so keep an eye for my blog!
